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THE BIG FOUR ROADHOUSE • CALGARY

DECEMBER 28, 2024

From 2010 to 2017, Boodang’s iconic white-themed event, PURE, dominated the nightlife scene in Edmonton and Calgary, selling out year after year. Known for its elegant all-white dress code and breathtaking production, PURE became a must-attend experience. With headliners like Avicii, Armin Van Buuren, Steve Aoki, Zeds Dead, and Duke Dumont, it set the standard for unforgettable music events.

After a six-year break, PURE made its grand return in 2023, and now, it’s back again! Join us on December 28th, 2024, as we bring the magic of PURE to Calgary once more—expect stellar performances, immersive visuals, and a night to remember.

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PURE 2024

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TICKETS

ON-SALE NOW!

GENERAL ADMISSION

SPLIT PAYMENTS AVAILABLE
Starting at
$109.95+ Service Charge & Tax

Experience the electrifying energy of PURE 2024 with a General Admission ticket! GA tickets give you access to the heart of the event, where you can enjoy stunning visuals, mind-blowing performances from world-class headliners, and all the immersive production PURE is known for.

Dress in white and prepare for an unforgettable night as you join thousands of other attendees on the dancefloor. This ticket offers:

 

Access to all GA areas

World-class sound, lighting, and visuals

Unforgettable performances from top-tier artists

 

Be part of the magic on December 28th, 2024—don’t miss your chance to experience one of Calgary’s most iconic events!

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LIMITED

LIMITED VIP

SPLIT PAYMENTS AVAILABLE
Starting at
$149.95+ Service Charge & Tax

Elevate your PURE 2024 experience with a VIP Admission ticket, offering an enhanced night of music and luxury! VIP tickets grant you exclusive perks to make your evening unforgettable, with the best access and comfort.

 

Exclusive VIP viewing areas with the best sightlines to the stage

Expedited VIP entry—skip the general lines and get straight into the action

Private VIP bars for faster service and premium drink options

Exclusive VIP restrooms for added comfort

Complimentary VIP coat check for convenience throughout the night

 

Dress to impress in your all-white attire and enjoy the night in style. Join us on December 28th, 2024, and treat yourself to a first-class experience at PURE!

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FREQUENTLY ASKED QUESTIONS

F.A.Q

Doors open on Saturday December 28th at 7:00PM.  The event ends at 3:00AM on Sunday morning.  Ticket holders can enter the event until 1:00AM.

PURE is an 18+ event with a site wide alcohol license. All patrons entering the event will need to provide valid government issued photo identification.

All government issued photo identification presented must be valid – not expired! The following forms will be accepted for entry into PURE:

• Alberta Operator’s License (Driver’s License)
• Out of province Photo Operator’s Licence
• Alberta Identification Card (Non-driver’s photo identification)
• Passport
• Armed Forces Identification Card
• Permanent Resident Card

The following forms of identification are NOT VALID for entry into PURE:

• School Identification Cards
• Expired identification of any kind
• Birth Certificates
• Xerox copies of any identification
• Photos of any identification
• Health Cards
• Temporary paper ID

As long as you are holding a valid ticket that has not yet been scanned, you may enter until an 1AM.

General Admission (GA): Provides access to the event and all of its entertainment, including music acts and immersive experiences.

VIP Tickets: Offers an enhanced experience with exclusive perks like premium viewing areas, private bars, and expedited entry.

Official Website: Visit the official PURE website (purewhitenight.com) to purchase tickets directly from our authorized ticketing agent SHOWPASS. This is the safest and most reliable method.

Official Boodang Promoters: Only buy tickets from authorized promoters. If you need to verify if the promoter is legitimate, you can reach us on facebook or instagram.. Be cautious of third-party sellers.

“Secure Your Spot with Our Waitlist!

At PURE, we’re all about making sure our fans get the best experience possible. That’s why we’ve introduced our Waitlist feature. If you missed out on tickets or are looking for additional inventory, our Waitlist has got your back.

Here’s how it works:

1. **Re-List Your Tickets:** Fans who can no longer attend can re-list their tickets for verified resale. This means you’ll have access to a pool of tickets from fellow fans who can’t make it.

2. **Stay Informed:** For more details on how to join our Waitlist and benefit from this feature, visit this helpful article from Showpass [insert link]. It’s your go-to resource for everything you need to know about our Waitlist.

With our Waitlist, you can be the first in line for added inventory and ensure you don’t miss out on the PURE experience. For information about the waitlist function, visit:

WAITLIST: https://help.showpass.com/hc/en-us/articles/17968932822039-Waitlists

RESALE: https://help.showpass.com/hc/en-us/articles/18150792867479-Showpass-Official-Resale

Purchasing PURE tickets has never been more flexible! We offer the convenience of Afterpay, allowing you to split your ticket payments into manageable installments. With Afterpay, you can secure your spot at PURE while spreading the cost over time, making it easier for you to budget and plan for the ultimate holiday experience. Say goodbye to financial stress and hello to a fantastic night at PURE, all with the convenience of Afterpay.

Tickets for PURE are non-refundable to ensure the fairness and integrity of the ticketing process. This policy helps prevent scalping and the reselling of tickets at inflated prices. It also allows event organizers to plan and allocate resources effectively, ensuring a seamless and enjoyable experience for all attendees. While tickets may be non-refundable, PURE strives to provide a memorable and thrilling event that exceeds expectations, making every ticket purchase worthwhile.

The Big Four Roadhouse is a renowned entertainment and event venue located in Calgary, Alberta, Canada. It is a part of the historic Stampede Park, which hosts the famous Calgary Stampede, an annual rodeo, exhibition, and festival. The Big Four Roadhouse is known for its vibrant atmosphere and diverse programming that includes live music concerts, social gatherings, corporate events, and more. With its expansive space, state-of-the-art sound and lighting systems, and a variety of food and drink options, it offers a perfect setting for both large-scale and intimate events.

**Getting to the Big Four Roadhouse:**

1. **By Car**: If you’re driving, Stampede Park is easily accessible from all parts of Calgary. There is ample parking available on the grounds.

2. **Public Transit**: Calgary’s C-Train light rail system is a convenient way to get to the Big Four Roadhouse. You can take the Red Line and get off at the Victoria Park/Stampede station, which is just a short walk from the venue.

3. **Biking**: For those who prefer to bike, there are bike paths leading to Stampede Park, and bike racks are available for parking.

4. **Walking**: If you’re staying in downtown Calgary, the Big Four Roadhouse is within walking distance, making it easily accessible for visitors staying in the city center.

Whether you are a local or a visitor to Calgary, the Big Four Roadhouse offers a unique and exciting experience with its diverse events and vibrant atmosphere, making it a must-visit destination in the city.

The Big Four Roadhhouse
1801 Big Four Trail SE
Calgary, AB T2G 2W1
Directions

Parking at the Big Four Roadhouse is convenient and plentiful . The venue provides ample on-site parking facilities to accommodate visitors attending various events, making it hassle-free to find a parking spot. 

Each parking ticket is valid for 24 hours. 

YES! There will be a coat-check / bag check service as you enter the event for both GA and VIP guests.  Check the festival map (coming soon) to familiarize yourself with the location.

Please keep in mind that coat-check capacity may be limited.  Early arrival is recommended if you intend on using this service.  

Re-entry is not allowed at PURE to ensure the safety and security of all attendees. This policy helps event organizers maintain control over access to the venue and ensures that everyone inside can enjoy the event without disruption. It also helps maintain the integrity of ticketing and security procedures, contributing to a seamless and enjoyable experience for all participants. While re-entry may not be possible, rest assured that PURE is designed to offer a fantastic and unforgettable experience throughout the event.

• Cell phones and portable chargers / external batteries.

• Cigarettes (must be sealed upon entry) and lighters. Smoking is only permitted in the designated smoking area.

• E-Cigs / Vapes Disposable Only. No refillable liquid chambers or oils.

• Earplugs

• Fanny Packs

• Gum (must be sealed upon entry)

• Personal sized hand sanitizer (sealed upon entry)

• Hydration Packs / Camel Packs (must be empty upon entry)

• Lip Balm, lip gloss and lipstick (does not need to be sealed)

• Non-professional flash / still cameras, handheld video devices under 6” (Sony Action Cam, GoPro, etc.) and GoPro extendable poles.

• Physician-prescribed medication that is not expired (must show physician’s prescription and consult with safety officer upon entry).

• Powder makeup (liquid makeup is prohibited)

• Small bags, single-compartment bags, plush bags, purses, backpacks (maximum 12”x12”). Anything over 12”x12” must be see through.

• Sunglasses & hats

• Tampon and pads (sealed upon entry)

• Wet Wipes (sealed upon entry)

• Hula-hoops & Poi (no whips).

• Totems under 4ft tall – no larger than 12 inches wide.

The following items are not to be brought to the festival grounds: 

• Aerosol products / cans

• Balls or Frisbees

• Bota bags

• Deodorant

• Drones, remote-controlled aircraft, toys

• Drugs or drug paraphernalia

• Eye drops

• Glass, cans, cups, or coolers

• Inflatables of any kind

• Helium Balloons

• Illegal substances

• Large chains or spiked jewelry

Laser pointers, whistles, or air horns

• Liquid makeup

• Markers, pens, or spray paint

• Massagers

• Open packs of cigarettes (upon entry)

• Outside food or beverages (including alcohol and candy).  GF Food options will be available at vendors.

• Over-the-counter medication

• Pacifiers

• Personal misting fan with attached bottle

• Pets

• Professional photo, video, or audio recording equipment (detachable lenses, tripods, big zooms or commercial-use rigs)

• Selfie sticks

• Stickers, flyers, posters

• Stuffed animals or dolls

• Tents, large umbrellas, chairs, or blankets

• Toy guns, water guns, slingshots

• Unsealed tampons or pads (upon entry)

• No spray paint or permanent markers

• No footballs, soccer balls, or other sports equipment

• No prams or strollers

• No homemade food in re-sealable containers (GF Options will be available at vendors)

• No fire dancing equipment.

• No Whips.

 

*** No items that in the opinion of management / security that could cause harm or public nuisance ***

At PURE, we understand the importance of providing a safe and designated area for our attendees who choose to smoke tobacco. Our smoking area is carefully designated to ensure that everyone can enjoy the event while respecting local laws and regulations. It offers a comfortable and controlled environment where you can take a break, enjoy your smoke, and connect with fellow attendees. We prioritize the well-being and enjoyment of all our guests, and our smoking area is just one way we aim to create a positive and inclusive experience for everyone at PURE.

Unfortunately, due to the regulations at The Big Four Roadhouse, Cannabis is not permitted.

Yes, camel packs are allowed! However, we must stress – be-careful of OVERHYDRATION! Ensure that you are getting enough electrolytes with your water!

Unfortunately there will not be bottle service or tables at PURE this year due to limited space.

PURE takes your culinary experience seriously! We curate a diverse selection of food vendors to tantalize your taste buds and keep your energy high throughout the event. From mouthwatering local favorites to international delights, our food vendors offer a wide array of options to suit every palate. Whether you’re craving savory, sweet, or something in between, you’ll find an exciting range of dishes and treats to satisfy your hunger. We ensure that there’s something for everyone, so you can refuel, recharge, and continue enjoying the electrifying atmosphere of PURE without missing a beat. Get ready for a delicious journey at PURE!

To. become a vendor, please email [email protected]

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